By Tom Innis
VP Sales and Marketing
Global powerhouses such as John Deere, Case-New Holland, and AGCO (to name a few) demonstrate that the agriculture industry is roto-friendly and has successfully integrated rotomolded components into its product mix. (Think harvester components, fertilizer hoppers, tanks, etc.)
While Brazil’s agricultural sector is already a worldwide leader, it’s only beginning to scratch the surface when it comes to long-term growth potential and further integration of rotomolded components.
Some quick facts on Brazil seem to indicate that it’s poised for significant growth in the rotational molding sector:
- World’s sixth largest economy
- GDP: $2.246 trillion (2013)
- GDP growth: 2.5% (2015 estimate)
- Third largest agricultural production and exports country
- World’s largest reserves of arable/non-cultivated lands
- Population: 200 million
(Source: www.momagri.org)
I recently experienced first-hand how much rotational molding means to the Brazilian agricultural industry, and how much growth opportunity it commands via attendance at the Agrishow and Feiplastic events – both of which drew 100,000+ visitors from global destinations.
Relatedly, we’ve recently seen U.S.-based, roto-focused companies establishing partnerships and/or manufacturing capability in Brazil, and we think we should be prepared to service and catalyze the growth and advancement of this market.
We’re ready. Are you?
Tom Innis is VP Sales and Marketing with Avantech and has been involved in the rotational molding industry for the better part of the past two decades. A graduate of the University of Wisconsin-Madison and La Universidad Ibero-Americana in Mexico City, Tom leverages his knowledge of international business, multi-lingual skills, and sales and marketing experience to help drive Avantech and the global rotomolding industry forward.
