Brazil primed for a roto-revolution

By Tom Innis
VP Sales and Marketing

Global powerhouses such as John Deere, Case-New Holland, and AGCO (to name a few) demonstrate that the agriculture industry is roto-friendly and has successfully integrated rotomolded components into its product mix. (Think harvester components, fertilizer hoppers, tanks, etc.)

While Brazil’s agricultural sector is already a worldwide leader, it’s only beginning to scratch the surface when it comes to long-term growth potential and further integration of rotomolded components.

Some quick facts on Brazil seem to indicate that it’s poised for significant growth in the rotational molding sector:

  • World’s sixth largest economy
  • GDP: $2.246 trillion (2013)
  • GDP growth: 2.5% (2015 estimate)
  • Third largest agricultural production and exports country
  • World’s largest reserves of arable/non-cultivated lands
  • Population: 200 million


I recently experienced first-hand how much rotational molding means to the Brazilian agricultural industry, and how much growth opportunity it commands via attendance at the Agrishow and Feiplastic events – both of which drew 100,000+ visitors from global destinations.

Relatedly, we’ve recently seen U.S.-based, roto-focused companies establishing partnerships and/or manufacturing capability in Brazil, and we think we should be prepared to service and catalyze the growth and advancement of this market.

We’re ready. Are you?

Innis_profile_BWTom Innis is VP Sales and Marketing with Avantech and has been involved in the rotational molding industry for the better part of the past two decades. A graduate of the University of Wisconsin-Madison and La Universidad Ibero-Americana in Mexico City, Tom leverages his knowledge of international business, multi-lingual skills, and sales and marketing experience to help drive Avantech and the global rotomolding industry forward.


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